AUSSIE MADE & FACTORY DIRECT
You may wonder how Ute Gear Online (UGO) delivers quality tonneau covers, mats, and related gear at fair dinkum prices.
By following three simple principles:
We’ve Been Around the Block (and Under Every Bonnet)
This isn't our first rodeo. UGO is backed by decades of know-how and industry intel from Tuff Tonneaus, our family-owned parent company and Australia's #1 OEM supplier of tonneau covers.
Tuff Tonneaus' craftsmanship has earned such confidence that major automotive manufacturers worldwide partner with them as a Genuine Accessory developer. We’ve learned from our heritage, so you can count on made-to-order quality.
Maximum Bang, Minimum Bucks
Every UGO product is designed, built, tested, and packed by locals in our Australian facilities. With over 850,000 happy customers, we know exactly what ute owners want and how much they want to pay for it.
We make solid, reliable products you can order easily, receive fast, and install yourself. They might not have every bell and whistle, but they'll get the job done and keep getting it done for years to come.
Our tradie beta-testers absolutely thrash our covers and mats across Australia's toughest conditions. This keeps our quality control tight and return rates low — savings we pass back to you.
Cutting the Fat So You Can Keep More Cash
We know DIY is the Aussie way, and sometimes you just need quality gear fast at a fair price.
Since we make everything locally, there's no panicked overseas freight costs when stock runs low. Your order ships direct from our production facility near Melbourne, not through dealer chains.
No middlemen. No inflated margins. No showroom overhead or smooth-talking salespeople. We've stripped out everything you don't need so we can focus on what matters: gear that fits right, works hard, and lasts a good long time.
More value for you means more money stays in your pocket. Where it bloody well belongs.